Meet the Product Realization Group Consortium Team

Michael Keer

Mike Keer

Michael Keer has over 20 years of high technology New Product Introduction experience in development and manufacturing. As founder of the Product Realization Group (PRG), Mike created a consortium of Silicon Valley companies that can take products from idea to scale. Companies get to market faster, for less money than do-it-yourself.  One source for prototype design and build, cost-reducing insights, and scalable manufacturing.  Our clients include medical device, consumer electronic, and high-technology start ups, SMBs, and large companies such as GoPro, EMC, and Intuitive Surgical. Prior to the PRG, Mike was CEO of SofTEQ, a Product Lifecycle Management (PLM) value added reseller, where he supported medical, networking, telecom, defense, and consumer electronics companies. Prior to SofTEQ, Mike was Director of Operations for Paramit Corporation, an Electronic Manufacturing Service provider where he supported over 30 high technology companies and supported a 15 x increase in company value.  He also held Operations positions for SemiPower Systems, Ericsson/Raynet, and NCR.

Mike received a B.S. in Industrial Engineering and Masters in Manufacturing Engineering from Northwestern University.  He is a Mentor for Stanford University’s Product Realization Network, Lemnos Labs, and Wearable World.

Allen M. Adolph

Allen M. Adolph has over 40 years of experience in managing local and offshore turnkey manufacturing/global distribution activities, supporting fast track “new product introduction” programs and implementing business system applications for both early stage start-up companies and high volume public firms. Allen served as VP of Operations for several technology startup companies (Adaptive, Whitetree Technology, Atmosphere Networks, Atoga Systems, Aperto Networks and SkyPilot Networks), and held senior management operations positions at public companies (Arris, NET and Dataproducts Corporation).  Since founding ACS in 2008, Allen has worked with both early and late stage companies in the telecom (wireless and optical), data storage, medical device and consumer products.  Clients include Kumu Networks, PowerCloud, Violin Memory, CyanOptics, Velocould Networks, GoPro, Conceptus, Fox Thermal, Game Golf (Active Mind), and Aperia Technologies. 

Allen has a BS degree in Business Administration – Operations Research from California State University Northridge; CPIM certification from APICS. Allen serves as a technical advisory board member for EMBCube, Fastor Systems, Green Platform Corporation and the Product Realization Group. Allen also continues to participate as a guest lecturer on NPI/DFM concepts at UC Davis, Santa Clara University and Stanford graduate schools.

Robert Allen

Robert Allen has over 25 years of professional experience in the areas of lean, six sigma , project management, systems engineering and supply chain. Rob was a key contributor to several deployments of lean sigma and project management organizations, most notably with Honeywell and Tyco Electronics. Included in Rob’s experience are multiple certifications and over 20 years of practice in the development, teaching, execution and leadership of lean, six sigma, DFSS and product development methodologies.

Industries in which Rob has achieved success includes aerospace, medical devices, consumer electronics, printed circuit boards and small enterprise manufacturing . Working at all levels of complexity, across various industries and processes; Rob helps businesses quickly identify priorities and techniques for rapid problem solving and transformation to future states.

Educated at University of Rhode Island, Rob received his Bachelor of Science degree in Mechanical Engineering. In the mid-1990s, he was an early adopter of lean six sigma, DFSS and systems engineering techniques and has expanded his expertise in a range of industries and disciplines since then.

Mark Brinkerhoff

Mark Brinkerhoff, PE (CA), is president and part owner of Fusion Design, Inc. in Campbell, Calif. Mark has obtained eight patents for mechanical devices and systems. Previously, Brinkerhoff was an engineering and model shop manager at Amdahl Corporation and a manufacturing engineer at Hewlett Packard Company. He has 30 years of experience developing both products and production machines. While earning his BSME degree at California Polytechnic State University and the College of the Siskiyous, Brinkerhoff participated in a co-op program at Schlage Lock company. He has been an active direct and indirect developer of mechanical systems and products (50 to 100 per year).  These activities include design, analysis, DFM, DFT, DFA, Cost down and project management.  Since joining the Society of Manufacturing Engineers in 1995, he has been active in Silicon Valley Chapter 98, where he previously served as treasurer has coordinated many factory tours throughout the Bay Area. Brinkerhoff is an Eagle Scout with the Boy Scouts of America.

Eric Chan

Eric Chan, PhD. has over 25 years of experience in managing complex engineering projects and leading development teams to realize medical device products ‘from bench to bedside’. Previous positions include Chief Technology Officer and VP Product Development at Cardima Inc., VP Research and Product Development at Arrhythmia Research Technology, Inc., and Principal, Program Management at Cirtec Medical Systems. His expertise has been applied to expedite client projects within a Design Controls environment that include: wearable sensors and systems for mHealth solutions; photo-acoustic diagnostic imaging systems; FDA Class II and Class III systems encompassing catheters and surgical probes, hardware, software and systems, including energy delivery systems to treat atrial fibrillation and hypertension. He has also applied lean manufacturing methods to help companies scale up their medical device manufacturing processes. His present and previous clients include Vibronix, Inc. (Indiana), Abbott Vascular (California), NanoPharmatix Inc. (California), Wireless Dx (Pennsylvania), EndoSense SA (Geneva), Nihon Kohden (Tokyo), China ePharmAsyst (Beijing), and Micron Products (Massachusetts).

Eric has a BSEE from Purdue University, MSE and PhD from the University of Texas at Austin. He completed the Global Bio-Executive Program at UC Berkeley’s Haas School of Business. He is a Senior Member of the IEEE; a Fellow of the European Society of Cardiology and a Fellow of the Heart Rhythm Society. He has a dozen U.S. and international patents, 30 peer-reviewed publications, and is an invited reviewer for the Annals of Biomedical Engineering and Journal of Interventional Cardiac Electrophysiology.

Jessica Ching

Jessica Ching

Jessica Ching has over 20 years in bringing new innovations to market. She uses essential market validation, testing, and business modeling process to commercialize products/technologies. The go-to-market planning and implementation includes target customer definition and testing, product refinement, market messaging, and launch/market intro. Jessica’s market expertise derives from experience at both large companies and startups. She has led teams, partners, and clients at companies including Dexcom, Abbott Labs, Bosch Telehealth, Body Media/Jawbone, IDx, XPRIZE, Samsung, and Toshiba. Jessica holds a BS from the University of Hawaii and an MBA from the University of Southern California.

Howard Edelman

Howard Edelman

Howard Edelman is a medical device executive accomplished in all phases of medical product development and operations in a variety of organizational structures. Most recently, Mr. Edelman was General Manager of Cothera, a division of United Orthopedic Group, a global orthopedic company which provides medical devices and patient services into the secondary orthopedic market. Cothera was recently purchased by Breg in November of 2014. Mr. Edelman advises a variety of medical device and biotech companies and is an Expert Advisor with the California Life Sciences Association (BayBio), a mentor at the UCSF Lean Launchpad, and a coach at the Alchemist Accelerator. He is also a member of Life Science Angels, the premier angel investment group investing in medical devices, diagnostics, pharmaceuticals, biotechnology, and digital health.

Previously, Howard Edelman was the Founder and CEO of VitalWear, a leader in thermal and compression therapy. In 2009, VitalWear was named on the INC 500 list of fastest growing private companies and on the San Francisco Business Times Fast 100. In 2010, Medical Device & Diagnostic Industry listed VitalWear as one of the top 50 medical device companies to watch. Mr. Edelman has served in management roles in firms such as Johnson & Johnson, Zeiss, CooperVision, and Bio-Rad Laboratories and various startup companies in the Bay Area. Mr. Edelman sat on the Research Committee for the Juvenile Diabetes Research Foundation. Mr. Edelman holds a B.S. in Biomedical Engineering from Boston University.

Jay Feldis

Jay Feldis

Jay has over 25 years of experience leading the development of electronic high technology products in Silicon Valley. As a founding member of Logitech’s webcam product group, Jay helped to create and define webcams and video communication as consumer products. His experience includes key roles leading hardware, software, and program management teams through all stages of development from product conception and system design to manufacturing and retail launch. Jay holds a BSEE from Cornell University.

Jacob Harel

Jacob Harel is a high-tech executive and an entrepreneur with extensive experience in product development and operation leadership. His hands-on experience includes working with software and hardware development, as well as manufacturing. Jacob has led a number of very successful product launches, guiding projects from early concept development phase to final mass production. He currently holds the position of VP of Product Management and Business Development for Zeidman Technologies developers of SynthOS embedded RTOS generation tool. His previous position was Senior VP of Product Operations at Luidia, a leading provider of interactive technology (Luidia was sold to PNF Korea in 2013).

Jacob spent the early years of his career in hardware and software QA at Applied Materials, and as a senior Hardware and software consultant for a variety of semiconductor fabrication equipment companies. Later, he moved to the US and joined Electronics for Imaging (EFI) as an engineering manager responsible for developing embedded systems. Jacob has an extensive patent portfolio; he holds a BA in Computer Science and Economics from Tel Aviv University, and B.Tech in electrical engineering.

Shirish Joshi

Shirish Joshi has over 30 years of experience in Manufacturing Operations and Supply Chain development in the high technology Industry in diverse products like Computing systems, Telecomm, IoT’s, Solar and Consumer goods. His extensive experience includes large multi-national companies such as Sun Microsystems, Silicon Graphics, Apple and Magellan Navigation and early stage startups like Neoteris, World Wide Packets, Pluribus Networks and LittleBits. Over 15 years of this experience has been as a Vice President of Operations.

Shirish is a results oriented professional who thrives in challenging environments and enjoys coaching and mentoring high performance teams. He has helped early stage companies in all aspects of operations from selecting supply chain partners to architecting and implementing IT infrastructure to allow for scaling the business. As VP of Operations, he has helped to grow startups from product concept stage to volume manufacturing and worldwide distribution in record time by leveraging his expertise in business systems and his partnerships with world class suppliers in Asia and USA.

Shirish holds an MS in Industrial Engineering from the University of Rhode Island and a BE in Electrical Engineering from University of Pune, India.

Walt Maclay

Walt Maclay is the President of Voler Systems and Strawberry Tree Inc, Walt has over 35 years of engineering management and design experience. He has led Voler to develop an outstanding reputation for quality, on-time delivery, and great customer service by working closely with its customers. He has managed over 200 development projects. Walt has run Strawberry Tree / Voler since 1979 when he founded it. A wide range of products and test systems have been developed including: Wearable devices, home health, devices for the aging, Medical devices, Aerospace, Industrial and Consumer. Prior to founding Strawberry Tree / Voler, Walt worked at Interdesign, Fairchild, and Texas Instruments as an electronic design engineer.

Walt is a senior member of IEEE and has a BSEE from Syracuse University.  He has advised numerous startups, helping them with technical and nontechnical issues.

Geetha Rao

Dr. Geetha Rao’s personal focus is on establishing effective and cost effective quality management processes, as well as regulatory and legal problem-solving for medical technology approvals, FDA and notified body inspections and audits, adverse events, and liability. She has over 20 years of experience in medical and other high-risk technologies with a focus on emerging business challenges and operational excellence that meets best-in-class, international standards. She is an internationally recognized expert in risk management and liability and has served on several international policy making bodies, and as an invited expert to regulatory agencies, including the FDA, ISO Technical Committees, GHTF, and European Notified Bodies. She has addressed numerous industry forums and the press on issues of management of product and process quality and business risks. Dr. Rao currently chairs the ASQ Biomedical Division Northern California Discussion Group, has previously chaired the MIT/Stanford Venture Lab’s Emerging Business Forum for Life Sciences, and has been guest faculty on Stanford University’s Biodesign Innovation Program,

Dr. Rao holds a doctorate from MIT and a master’s degree from Stanford University’s Graduate School of Business. She is a Vice President at Triple Ring Technologies, an innovative contract research and medical product development company that supports clients from conceptual design through development and product launch.


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