Silicon Valley’s Premier Event for Hardware New Product Introduction

Theme: “Hardware Renaissance”

Product Realization Group’s (PRG’s) Hardware Symposium is your opportunity to learn about the latest hardware trends from industry experts and network with other hardware professionals in an informal setting at Silicon Valleys’ iconic Computer History Museum.

During this event you will:

• Understand how to design products for behavioral change
• Learn about the future of hardware from our expert panel
• Network with other hardware professionals, investors, PRG members & sponsors
• Enjoy award winning BBQ brought to you by Chef Rodney Baca
• Experience 10 new hardware product demos

Keynote

Behavioral Product Design Speaker: Sunil Maulik, PhD, Managing Parter at SunilM1

Learn from Sunil…

• The neuroscience of how we make decisions
• “Lenses” from Design Thinking
• Designing products to make them habit forming
• Using unpredictable variable rewards to make products sticky
• Using variable content to scale products into target markets

Expert Panel Discussion

The Future of Hardware Products

Moderator: John C. Hollar, President & CEO, Computer History Museum

Panel:

• Carol Sands, Founder of the Angels Forum and Halo Fund
• Gareth Keane, PhD & MBA, Investment Manager at Qualcomm Ventures. Kauffman Fellow and Hardware Startup Advisor
• Ron Keith, President of Celvum Capital, and former Executive Chairman of Riverwood Solutions
• Stephen Baker, Vice President, Consumer Electronics Industry Analyst at NPD Group

Learn from seasoned Industry Veterans:

• Strategies to raise (more) money for your start-up
• Emerging technologies and platforms to incorporate into new designs
• Optimizing global design and supply chains to achieve scale
• Adapting your business to changing consumer purchasing behaviors
• 5 trends that will shape hardware products in the future

Bonus:

• Bring your most pressing questions about starting and scaling high-technology hardware businesses
• Gain “real world” practical answers from a diverse set of industry experts
• 10 PRODUCT DEMO’s: Past demos have included Whistle, Solu, Roost, VersaMe, Sandstone Diagnostics, Nixie, Velo Labs, and KNOX Medical — stay tuned for this year’s demos!

Agenda

8-9:00am Registration & networking
9:00-9:20am Welcome address
9:20-9:50am Keynote: Behavioral Product Design
9:50-10:00am Break
10:00-11:30am Expert Panel: The Future of Hardware Products
11:30-2:30pm Exhibitor Hours
12:15-1:30pm BBQ Lunch and networking – Expo Area
2:30pm Event Close

*Note: This agenda is subject to change