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During a recent walk on West Cliff with David Graham, the founder and CEO of PowerBeam Inc., a high-technology development company with offices in Mexico since 2014, we discussed Mexico's evolving role in high-tech hardware supply chains in light of current tariff dynamics.

I recently enjoyed a windy walk on West Cliff with Danny Andreev, Founder & CEO, and Claire Ricketts, COO, of Sunburn Schematics, a local Santa Cruz engineering firm developing advanced electronics for harsh environments including space.

Last week, I had the pleasure of a rejuvenating walk on West Cliff with Dan Freeman, Director of Hardware Engineering at Universal Audio, and Daniel Bacon, Strategic Account Executive at Arena by PTC. We shared stories, insights, and perspectives on community, product development, and the evolving role of AI.

Last year, a staggering 78% of businesses reported using AI (Stanford AI Index). This wave of adoption is transforming every sector and hardware is no exception. Agile product realization is entering a new era, where AI has the power to accelerate, streamline, and reshape how products go from concept to market. In this series, we’ll dive into insights from the soon-to-be-released updated book [...]

I recently enjoyed a walk on West Cliff with Charles Koontz, Co-founder of Monarch Energy, and his son Spencer Koontz, who is preparing to enter a workforce being rapidly transformed by AI.

While walking the cliffs of Santa Cruz with Michael Keer and our spouses, Scott Weinstein, PRG Quality & Reliability Specialist, took a moment to reflect on a meaningful milestone: one year consulting with Product Realization Group.

From startups to industry leaders, teams are redefining what’s possible in hardware development. This month, we’re sharing a real-world success story from Fictiv, highlights from the Build Better Conference, and exciting news about the next edition of Agile Hardware Product Realization.