It Takes a Village to Ship Hardware
Hardware has a way of humbling even the most experienced engineers. Getting a product from idea to shelf takes far more than a great design. It takes an ecosystem working together.
From Slipping Schedules to Successful Launches: The TPM Advantage
On a clear walk along West Cliff in Santa Cruz, I found myself reflecting on a role that is often misunderstood in high-tech hardware product development: The TECHNICAL PROGRAM MANAGER (TPM). Too often, TPMs are viewed as administrative coordinators who track schedules, update Gantt charts, and manage checklists. But in high-performing organizations, a seasoned TPM is something entirely different…
The Salt and the Feedback Loop
The tide was pulling back from Natural Bridges today, exposing slick kelp and the sharp geometry of barnacles. Walking West Cliff with Michael, we watched anemones retract at the slightest touch—a simple loop of stimulus, action, consequence refined over millions of years. It struck us that while we often discuss Behavior Design as a modern concept, we’re really just codifying what the [...]
