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The tide was pulling back from Natural Bridges today, exposing slick kelp and the sharp geometry of barnacles. Walking West Cliff with Michael, we watched anemones retract at the slightest touch—a simple loop of stimulus, action, consequence refined over millions of years. It struck us that while we often discuss Behavior Design as a modern concept, we’re really just codifying what the [...]

What does minimum viable REALLY mean, and how minimum is too minimum? Most people think of an MVP as a minimum functional version of a product that’s good enough to test market demand, usability, or competitive positioning. But in regulated industries like medical devices, where product lifecycles can stretch 7 to 15 years, there is another MVP that matters just as much.