Jessica Ching has over 20 years in bringing new innovations to market. She uses essential market validation, testing, and business modeling process to commercialize products/technologies. The go-to-market planning and implementation includes target customer definition and testing, product refinement, market messaging, and launch/market intro. Jessica’s market expertise derives from experience at both large companies and startups. She has led teams, partners, and clients at companies including Dexcom, Abbott Labs, Bosch Telehealth, Body Media/Jawbone, IDx, XPRIZE, Samsung, and Toshiba. Jessica holds a BS from the University of Hawaii and an MBA from the University of Southern California.