Archives

The tide was pulling back from Natural Bridges today, exposing slick kelp and the sharp geometry of barnacles. Walking West Cliff with Michael, we watched anemones retract at the slightest touch—a simple loop of stimulus, action, consequence refined over millions of years. It struck us that while we often discuss Behavior Design as a modern concept, we’re really just codifying what the [...]

What does minimum viable REALLY mean, and how minimum is too minimum? Most people think of an MVP as a minimum functional version of a product that’s good enough to test market demand, usability, or competitive positioning. But in regulated industries like medical devices, where product lifecycles can stretch 7 to 15 years, there is another MVP that matters just as much.

On a beautiful walk along West Cliff, Hardy and I explored an unexpected but powerful parallel: what healthy soil ecosystems can teach us about the future of hardware, design, and technology. Along the way, one theme kept surfacing.

As John and I walked a sunny West Cliff Drive, one theme kept surfacing from his depth of experience working with global manufacturing partners: even as technology accelerates, the core principles of building resilient supply chains remain largely unchanged.

With the increasing uncertainties with global supply chains, it was a pleasure to reconnect with my friend (and PRG Partner) Sandeep Duggal, the CEO of Extron Inc. and global supply chain expert, for a walk on West Cliff Drive to reflect on how global supply chains continue to evolve amid a series of natural, geopolitical, and economic disruptions, from pandemics and floods to shifting [...]