A Modern Playbook for Product Realization
Insights from Product Realization Group on how organizations can bridge the gap between product development and real market success.
What You’ll Learn
- Why great products still fail in the market
- The gap between development and real-world adoption
- A proven framework for moving from idea → product → market
- How leading organizations align product, marketing, and leadership
- Practical strategies you can apply immediately
Meet the Author
Michael Keer
Michael Keer is the Founder and Managing Partner of Product Realization Group (PRG). A 30-year veteran of the hardware industry, Michael has directly overseen the introduction of more than 100 new products. With a career spanning leadership roles at NCR, Ericsson, and Paramit, he specializes in the intersection of Agile methodologies and physical product development. Michael is a leading voice in helping companies navigate the complexities of NPDI with speed, precision, and hardware agility.
Praise for Agile Hardware Product Realization
“This book deeply resonates with my experience. The NPDI processes contained within are of tremendous value to hardware development teams. It is a must read for design and manufacturing professionals!”
“It’s a well-known adage that launching a new hardware product is hard, but this book will help smooth the way. With a clearly defined process distilled from industry veteran’s best practices, it offers a guide to help you navigate new projects from concept to launch…the invaluable lessons in this book are now deeply ingrained in our product development process, paving the way for another 10 successful product launches and beyond.”