Why is NPI important?

Below is an edited transcript. Jessica Ching, CMO at Product Realization Group: Welcome everybody and thank you for being here. Introducing our panelists: Martin Lynch, COO at FreeWire [...]

Where does a company start NPI?

Below is an edited transcript: Jessica Ching, CMO at Product Realization Group: Where does a company start? With all the challenges and things to be done at FreeWire, how was the starting point [...]

What can go wrong in the NPI process?

Below is an edited transcript. Jessica Ching, CMO at Product Realization Group: What can go wrong? In other words, what did go wrong? And what can we learn from that? You’ve told us what we [...]

Audience Questions – Part I

Audience Question #1: What is your advice for blending an experienced team with an inexperienced team? How do you transition from the present phase to collaboration with the ODM or OEM? Martin [...]

Audience Questions – Part II

Below is an edited transcript. Audience Question #3: What should we do right now when we actually have a proven new technology, wireless charging technology, but it does not work in existing [...]